A visiting card is a small card used for social purposes. Before the 18th century, visitors making social calls left handwritten notes at the home of friends who were not at home. By the 1760s, the upper classes in France and Italy were leaving printed visiting cards decorated with images on one side and a blank space for hand-writing a note on the other. The style quickly spread across Europe and to the United States. As printing technology improved, elaborate color designs became increasingly popular. However, by the late 1800s, simpler styles became more common.
It is made of paper, cardboard or plastic of a small format, there is also a variant of a CD business card, made on a CD-disk surface reduced to 50 × 90 mm. There are also business cards made of wood (wood veneer or 3 mm plywood) and metal.
The business card includes the name of the owner, the company (usually with the logo) and contact information (address, phone number and / or email address).
In a figurative sense, the expression “business card of something” means any distinctive, very distinctive (and, as a rule, positive) attribute that uniquely indicates its owner, and, as a rule, brought him wide popularity or popularity.
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